Growing your following on Instagram is something every user wants to accomplish — and this is especially true for businesses and brands. With over a billion active users on the platform, getting thousands of new followers on a weekly basis is definitely possible.

This can be done through the use of organic growth methods or simply buying new Instagram followers and having them engage with your content right away. None of these methods are right or wrong, it’s simply a matter of deciding on which are best for your goals and marketing efforts.

In this article, we’ll explore building a community, using micro and nano-influencers, cross-platform promotion, hashtags, and more. Follow these tips to grow your brand on Instagram and reach the next level. 

Building a community

If you’re new to social media, you may be wondering how to build a community on Instagram. In today’s social environment, emerging brands are required to do more than sell their products – they must also engage with their prospects. Today, users expect more personal interactions from brands, and this means building a community and developing a transparent relationship with your followers. Here are some strategies to get your brand noticed by your community!

User-generated content (UGC) is free publicity for your audience. Your followers can spread the word about your brand by sharing the content created by their friends. A photo, video, review, or video created by a community member can be shared with your brand’s hashtag to build a community. A community is a vital part of building your brand, and sharing your prospects’ content is a great way to foster this connection.

Using micro- and nano-influencers

The power of micro and nano-influencers is immense. By collaborating with these users, you can increase brand awareness, generate sales, and reach a new audience. In fact, micro and nano-influencers are the fastest growing segment of the influencer marketing industry. Here are some ways to use them to grow your brand on Instagram. Read on for more tips!

Media kits: The media kit should contain the essential information that brands want to know about micro and nano-influencers. These kits should show the real face of the micro and nano-influencer. It should also showcase their experience and expertise in relevant fields without oversharing their personal information. For a successful collaboration, you should build a media kit that highlights your influencer’s uniqueness.

Using cross-platform promotion

When you cross-promote, you post similar content on multiple social media platforms in order to generate brand awareness and grow your Instagram audience. Video content on social media is growing in popularity among mobile users, and Instagram is no different. The platform allows you to connect with millions of people who want to see more of what you have to offer. By using cross-platform promotion, you can save time and money while promoting your brand and attracting new followers.

One way to integrate Instagram into your social media strategy is to post links to your Facebook profile. By doing so, you give your audience the chance to interact with your posts and click the follow button. Additionally, make sure that your Facebook profile has a tab for visual content, as well as a compelling cover photo. When people see your updated profile and cover photo, they’ll be more inclined to interact and like your posts.

Using hashtags

Using Instagram hashtags to promote your brand and products can be a great way to attract new followers and build an audience. There are a variety of hashtags you can use, and they can be found by browsing through posts or scanning the search bar. Some popular hashtags are brand names, slogans, and communities. Other popular hashtags are trending topics or times of the day. It is important to research trends in your niche and make sure your hashtags are relevant to your brand.

When using hashtags to promote your brand on Instagram, try to choose relevant keywords to match your audience’s interests and needs. The more specific you are with your hashtags, the better your posts will perform in search results. Also, remember that the Instagram algorithm sort posts by their popularity, so use your hashtags sparingly. You want to maximize the potential of each hashtag while drowning out the competition. You can find useful hashtags to promote your brand on Instagram by following these top accounts and reading their content.

Using IGTV

IGTV, or Instagram video, is one of the new ways to reach your followers and build your brand. It is an excellent way to increase your brand awareness, build a connection with your audience, and network with people who follow you. Although it is not a big new TV network, it is a great way to connect with your audience and grow your business. In this article, we’ll cover how you can use IGTV to your advantage.

To get more views and reach more people, post videos on IGTV that feature keywords and use a compelling cover image. This way, viewers can easily find your content. Besides posting content on IGTV, you can also create engaging videos using a Q&A session or an Ask Me Anything segment. You can even create a longer video format to attract more viewers. Besides, you can also host a live event where you can answer questions or discuss the latest news in your field.

To learn more about the latest marketing methods on Instagram, visit the main page of our blog.