Augmented reality is also actively used in commercials. For example, Ikea launched a technology a few years ago, with which you can evaluate how this or that piece of furniture will look in the interior.
- 61% of consumers prefer stores that offer augmented reality experiences.
- 40% of them are willing to pay more if there is an opportunity to evaluate the product through augmented reality.
- 72% of respondents admitted that they made a spontaneous purchase under the influence of augmented reality technology.
The value of the augmented reality technology market is $3.5 billion, by 2023 market participants predict growth to $18 billion. In fact, the trends we are considering are inseparable from each other and can work in symbiosis. Technologies grow, relying on each other.
Live broadcasts
The technology allows the consumer to communicate with the seller in real time to test the product. The seller via video link shows how the product works, tests the functionality and answers any questions. This allows the consumer to save time on a trip to the shopping center or store. The user can get to know the product better without leaving home and purchase it. The boom in live broadcasts demonstrates the Chinese market. The total number of buyers who use broadcasts is off the charts. According to forecasts, next year the figure will reach 320 million, of which 60% are bought only through live broadcast. In 2022, the market is actively growing, and by 2028 it will reach $223 million. Companies trust live communication with the user. A potential buyer communicates with the brand directly, which increases the credibility of the company. At the same time, you should miss the chance of uploading tracks (live broadcast audio) on audio platforms like SoundCloud, Apple Music and Spotify. In this case, buy Spotify playlist followers to get a better jump-start for a profitable music campaign.
The focus on Influencers
In 2022, a significant increase in the influence of influencers on consumer consciousness is predicted. This trend is already well observed. According to official figures, the companies pay more than a billion $ to bloggers for advertising every month.
Also, companies began to pay more and more attention to small bloggers with an audience of 2,000 or more users. A small audience is most loyal to promotion through a targeted action. People trust the blogger, so they are much more likely to take the targeted action.
- 49% will buy a product after being recommended by an opinion leader.
- 40% say they bought a product after seeing it on one of the social networks.
Geofencing
This is a technology for tracking users who fall into a specific audience. The technology is already there. It allows you to track the movement of the user through various channels and sets up communication with him in the zone of making a purchase decision. The main task of geofencing is to bring the user from online to offline sale. In the shopping center, stores, the user receives a notification, a message that motivates him to buy.
- The geofencing market is projected to reach $2 million by 2025. Statistics for 2021 show that 54% of users in the world use mobile devices to access the web. This figure is growing every year.
- You can determine the position of the user through the device ID by GPS, WI-FI, cellular data.
- 53% of shoppers made a purchase after a message in a geofencing area.
